Easify Product Options vs Infinite Options.

What each app is for

If you are weighing Easify Custom Product Options vs Infinite Options, the short answer is this. Both add option fields beyond Shopify’s own variants. Easify leans toward personalization, and Infinite Options leans toward bundles and discounts.

The Easify listing describes a general product options builder with text fields, file upload, add-on pricing and a personalizer, plus image and color swatches. It launched on the App Store in April 2023. It shows 4.9 stars from 3,188 reviews and carries the Built for Shopify badge.

Infinite Options, from ShopPad Inc., launched in June 2015. Its listing covers text fields, buttons, dropdowns, date pickers, conditional logic and add-on products. It shows 4.7 stars from 2,621 reviews and also carries the Built for Shopify badge.

The overlap is large. Both listings show swatches, checkboxes, dropdowns, dates, custom text, gift wrap, conditional logic, conditional pricing, add-ons and variant upcharges. The differences:

• Only Easify’s listing shows file upload, fonts, size charts, translation, bulk and tiered pricing, and hide out-of-stock.
• Only Infinite Options’ listing shows bundle types (fixed, mix-and-match, build a box, gift boxes, mystery boxes, sample packs), setup charges and several kinds of discounts.

Price and plans in practice

Easify has a free plan you can run on a live store. The listing says the Free Forever Plan includes 15 option types and unlimited option sets, products and orders. Paid plans, as the pricing card shows on October 26, 2026:

• Pro: $9.99 a month, or $95.90 a year
• Premium: $19.99 a month, or $191.90 a year
• Enterprise: $99.99 a month, or $959.90 a year

Each yearly price saves 20%, and each paid plan has a 14-day free trial.

Infinite Options has no free plan. It has one plan, the Essential Plan, at $12.99 a month with a 14-day free trial. The listing shows no yearly price.

Say you run a small store and need a few option fields. On Easify you could start at $0 and move to Pro only if you need more. Pro paid yearly comes to $95.90. On Infinite Options you would pay $12.99 a month once the trial ends, which is $155.88 over twelve months.

Neither listing shows an intro offer or a price that changes with your Shopify plan. Both say charges are billed in USD every 30 days.

Theme support, setup and help

On themes, Easify’s listing states “Custom Styles & Auto Theme Match.” It does not name any specific themes, and it does not say whether it uses a theme app embed or needs an Online Store 2.0 theme. Infinite Options states nothing about theme support on its listing or on the developer pages that could be read. If your theme is heavily customized, use the 14-day trial on either app to check how the options look before you pay.

Support differs by plan on Easify. The free plan line reads “100% Human support - 24/7,” and the Enterprise Plan adds “VIP Priority Support with Phone Calls.” The Easify listing links to a tutorial and app documentation. It is listed in 25 languages.

Infinite Options’ Essential Plan lists “Live chat & VIP email support.” Its listing links to a FAQ, a tutorial and app documentation. It is listed in one language.