Platmart Color Swatches vs Variants King.

What each app is for

If you are weighing Platmart Color Swatches vs Variants King & Color Swatch, the short answer is that both do the same core job. Each one takes separate products, such as one product per color, and links them into a combined listing with swatches so shoppers see them as one product.

Platmart Color Swatches sticks to that job. The listing describes linking products with color, image or text swatches. Every feature tag it shows also appears on the other app’s listing.

Variants King & Color Swatch does the same grouping and adds the reverse. The listing says it can split variants into their own products for SEO. Its listing also shows many more option tags, including custom text, file upload, dates, dropdowns, conditional logic, size charts, gift wrap, add-ons, variant upcharges and tiered pricing. If you only need linked swatches, those extras may not matter to you. If you sell personalized items, they might.

Both listings show the Built for Shopify badge. Platmart shows 5 stars from 144 reviews and has been on the App Store since 2021. StarApps’ app shows 5 stars from 457 reviews and launched in January 2025.

Price and plans in practice

Neither app has a free plan you can use on a normal live store. Platmart’s free Developers plan is only for developer, Partner and Staff stores. The free tier on Variants King is for Shopify Partner stores only.

On Platmart, the pricing card shows three paid plans at set prices:

• Standard: $9.99 a month
• Advanced: $19.99 a month
• Premium: $49.99 a month

Each paid plan has a 14-day free trial. The listing does not show the price changing with your Shopify plan.

On Variants King, the price depends on your Shopify plan. The cards headline $5 and $10, but those amounts apply only to Pause and Build stores. For a live store, the pricing cards show:

• Basic: Standard $14.90, Pro $29.90 a month
• Grow: Standard $29.90, Pro $59.90 a month
• Advanced: Standard $49.90, Pro $99.90 a month
• Plus: Standard $99.90, Pro $199.90 a month

Both plans come with a 30-day free trial.

So a small store on the Basic plan would pay $9.99 a month for Platmart’s entry plan or $14.90 a month for StarApps’ entry plan. As that store moves up Shopify plans, the Variants King price rises with it. Neither listing shows an intro offer. Both bill in USD, with recurring charges every 30 days.

Theme support, setup and help

Platmart’s developer is clear on themes. The listing says the app is compatible with all types of themes and works with headless. The developer’s FAQ says it supports all free and paid Shopify themes, including Online Store 2.0, vintage and Horizon themes.

StarApps does not state anything about theme support on the listing or the developer pages we could read. If your theme matters, use the 30-day trial to check that the swatches look right on your product and collection pages before you pay.

For help, Platmart’s listing says support is provided by Platmart and shows “Real human support” on its plan card. It links an FAQ as a help resource. The app is listed in one language.

The Variants King listing says support is provided by StarApps, and the Standard plan card mentions live chat support and onboarding help. The listing does not name other help resources. The app is listed in 12 languages, which may help if you sell in several markets.